Described at its most basic level a landing page is the page a website visitor is generally sent to after clicking on an online Ad link or from the Google search results. Using and embedding videos on your landing pages can help convert visitors to sales by giving them something quick and easy that they can watch beyond reading the text.
Visuals are processed 60,000 times faster than text in the brain and a video can give your product sales page the edge and make the difference between converting the visitor to a sale or leaving your website to a competitor’s.